Decoding Zohran Mamdani's Style Choice: What His Suit Tells Us Regarding Modern Manhood and a Shifting Culture.
Coming of age in London during the 2000s, I was always immersed in a world of suits. You saw them on businessmen hurrying through the Square Mile. You could spot them on dads in the city's great park, kicking footballs in the golden light. Even school, a cheap grey suit was our required uniform. Traditionally, the suit has served as a costume of gravitas, projecting authority and professionalism—traits I was told to aspire to to become a "adult". However, until lately, my generation seemed to wear them less and less, and they had largely vanished from my mind.
Then came the newly elected New York City mayor, Zohran Mamdani. He was sworn in at a closed ceremony dressed in a sober black overcoat, pristine white shirt, and a distinctive silk tie. Riding high by an innovative campaign, he captured the world's imagination like no other recent contender for city hall. Yet whether he was celebrating in a hip-hop club or attending a film premiere, one thing remained largely constant: he was almost always in a suit. Loosely tailored, contemporary with unstructured lines, yet traditional, his is a typically middle-class millennial suit—that is, as common as it can be for a generation that seldom bothers to wear one.
"The suit is in this weird position," notes men's fashion writer Derek Guy. "It's been dying a slow death since the end of the second world war," with the real dip arriving in the 1990s alongside "the rise of business casual."
"Today it is only worn in the most formal locations: marriages, memorials, and sometimes, legal proceedings," Guy states. "It is like the traditional Japanese robe in Japan," in that it "essentially represents a custom that has long ceded from everyday use." Many politicians "wear a suit to say: 'I am a politician, you can trust me. You should support me. I have legitimacy.'" But while the suit has historically signaled this, today it enacts authority in the attempt of gaining public trust. As Guy elaborates: "Because we are also living in a democratic society, politicians want to seem approachable, because they're trying to get your votes." To a large extent, a suit is just a nuanced form of drag, in that it performs masculinity, authority and even closeness to power.
This analysis resonated deeply. On the infrequent times I need a suit—for a wedding or formal occasion—I dust off the one I bought from a Japanese department store several years ago. When I first selected it, it made me feel refined and expensive, but its tailored fit now feels passé. I suspect this feeling will be all too familiar for numerous people in the diaspora whose parents originate in other places, especially developing countries.
Unsurprisingly, the everyday suit has lost fashion. Like a pair of jeans, a suit's shape goes through cycles; a particular cut can therefore characterize an era—and feel quickly outdated. Take now: looser-fitting suits, echoing Richard Gere's Armani in *American Gigolo*, might be trendy, but given the cost, it can feel like a significant investment for something destined to fall out of fashion within a few seasons. But the appeal, at least in certain circles, endures: in the past year, department stores report tailoring sales increasing more than 20% as customers "shift from the suit being daily attire towards an desire to invest in something exceptional."
The Symbolism of a Mid-Market Suit
The mayor's go-to suit is from a contemporary brand, a European label that sells in a moderate price bracket. "Mamdani is very much a product of his upbringing," says Guy. "In his thirties, he's not poor but not extremely wealthy." To that end, his moderately-priced suit will resonate with the group most likely to support him: people in their thirties and forties, college graduates earning professional incomes, often discontented by the expense of housing. It's precisely the kind of suit they might wear themselves. Not cheap but not lavish, Mamdani's suits arguably don't contradict his stated policies—which include a capping rents, constructing affordable homes, and fare-free public buses.
"It's impossible to imagine Donald Trump wearing this brand; he's a Brioni person," observes Guy. "As an immensely wealthy and was raised in that property development world. A power suit fits seamlessly with that elite, just as attainable brands fit well with Mamdani's cohort."
The history of suits in politics is extensive and rich: from a well-known leader's "controversial" beige attire to other world leaders and their notably impeccable, custom-fit appearance. Like a certain British politician discovered, the suit doesn't just dress the politician; it has the potential to define them.
The Act of Normality and Protective Armor
Maybe the point is what one scholar refers to the "enactment of banality", summoning the suit's long career as a standard attire of political power. Mamdani's particular choice taps into a deliberate modesty, neither shabby nor showy—"conforming to norms" in an unobtrusive suit—to help him connect with as many voters as possible. However, some think Mamdani would be cognizant of the suit's historical and imperial legacy: "The suit isn't neutral; historians have long pointed out that its modern roots lie in imperial administration." Some also view it as a form of defensive shield: "It is argued that if you're a person of color, you aren't going to get taken as seriously in these traditional institutions." The suit becomes a way of signaling credibility, particularly to those who might question it.
This kind of sartorial "changing styles" is not a recent phenomenon. Even historical leaders previously wore three-piece suits during their early years. These days, certain world leaders have started exchanging their usual military wear for a black suit, albeit one without the tie.
"In every seam and stitch of Mamdani's image, the struggle between belonging and otherness is apparent."
The suit Mamdani chooses is deeply symbolic. "As a Muslim child of immigrants of Indian descent and a progressive politician, he is under pressure to meet what many American voters expect as a sign of leadership," says one author, while simultaneously needing to walk a tightrope by "avoiding the appearance of an elitist selling out his distinctive roots and values."
But there is an acute awareness of the different rules applied to suit-wearers and what is interpreted from it. "That may come in part from Mamdani being a millennial, skilled to adopt different identities to fit the occasion, but it may also be part of his multicultural background, where adapting between cultures, traditions and clothing styles is typical," commentators note. "White males can go unremarked," but when women and ethnic minorities "attempt to gain the power that suits represent," they must carefully negotiate the expectations associated with them.
Throughout the presentation of Mamdani's official image, the tension between belonging and displacement, inclusion and exclusion, is visible. I know well the awkwardness of trying to conform to something not built for me, be it an cultural expectation, the culture I was born into, or even a suit. What Mamdani's style decisions make evident, however, is that in public life, appearance is never without meaning.